My Customer Avatar.

I envision my prototypical customer to be a millennial that enjoys high-end dining, shopping, and luxury. That’s the whole premise of Metropolis – it’s not just a shopping mall, it’s a way of life. Aside from shopping and dining, there will be entertainment and leisure options, along with a variety of nightlife choices, as well. The hobbies of my prototypical customer include working out, spending time with friends and family, nightlife, and going to the movie theater, which will be a staple of Metropolis. Their car is that of a sport-car variety, but they likely own a sport bike, as well. Their favorite TV shows are NFL football, the Bachelor/Bachelorette, and The Walking Dead. They likely have no children, but have no ruled out the possibility in the future. Their favorite politicians are John F. Kennedy, Abraham Lincoln, and Barack Obama. They feel like they’re in their early 30’s despite actually being 26 years of age. I have pretty much everything in common with my customer avatar – I came up with this idea after being exposed to shopping malls in South Florida, as the ones down there exist for more than just shopping. I created this avatar in the mold of myself, and I truly feel like my vision of him will resonate among the citizens of Gainesville. People can relate to this avatar. I’ve included a photo of this avatar below.